There is a little-known marketing secret that is used by PR professionals in order to explode their on-line and offline businesses. If you are a real estate investor entrepreneur, you could, of course, hire a marketing firm in order to exploit this type of marketing. However, there is a way to make use of this secret without spending thousands up front.
The secret are real estate articles, and it can literally bring business right to your doorstep.
You see, when many entrepreneurs think of marketing, they think of paid advertisements in newspapers and other media. While there is nothing wrong with paid ads, a free and informational real estate investment article or two is a fun, easy, and rewarding way to get even more effective marketing – often at no cost.
Providing free real estate articles on investing techniques or certain types of property investments work so well for a number of reasons.
*First, people like real estate investors pay more attention to articles than to paid ads.
Customers, including your potential homebuyers or investing clients, are bombarded with ads each day. They often appreciate – and are willing to spend time on – reading an article on property investing that gives them useful information without using the hard sell.
*Secondly, providing property investing information in the form of free real estate articles can establish you as an expert.
By publishing a real estate article – or a series of several real estate articles on a particular topic – you can easily position yourself as an expert to the media. In some cases, a reporter or media professional may contact you for a story. The fact is, investment-related articles can easily lead to more marketing and more exposure.
*Plus, real estate articles can mean additional income.
Depending on where your real estate article appears, you may get money for your work. You can also publish your real estate article on your website, where its keywords can attract more traffic to your business. You can even gather several articles together into a book.
Writing real estate articles is obviously a good idea, but many entrepreneurs get nervous about committing their ideas to paper or to the computer screen. They worry about their writing abilities or they worry that someone will steal their ideas. Both fears are unfounded.
If you can speak reasonably well, simply write the way you would speak to a client. Explain everything in simple terms and share the ideas that are important to you. There is no need to worry about someone stealing your article ideas, either. A quick search online will likely show you that just about every real estate topic has already been written on. It is very unlikely that your real estate article will contain information that no one in the business has ever encountered before.
If, on the other hand, your real estate articles contain fresh new information presented in an interesting way, it is very possible that your innovation will mean more attention and more marketing opportunities for you.